|The intelligent consumer distinguishes between the "price" of something, the "value" of that thing, and the lost opportunities ("opportunity costs")
Some will say the price of this program is "expensive."
But what are the costs of not enrolling? You will continue to be a pathetic American. Your children's lives will be affected.
Costs are a reflection of priorities and commitment. When a person says, "That costs too much," he's saying that item is not a high-priority item. He's not committed to use the item. Someone more desperate to acquire that item might be willing to pay even more. The man in the desert dying of thirst will trade a diamond for a glass of water.
We want to maximize your commitment. And we want only the most committed people to enroll.
If this coaching program were only one penny a day, there would still be "opportunity costs." If you place a high priority on becoming extraordinary, you must pay the cost of forgoing other purchases, or other uses of your time.
First example: we're asking you to substitute this daily study program for 1 hour of the mainstream media each day, cutting out such vitally important events as
What is the cost to you of losing an hour of the mainstream media? Are you willing to make that "sacrifice?"
Second, what is your time worth? If you wrap up burgers at McDonald's, your time is worth about $9/hour. If the price of the George Washington Coaching Program is ninety-nine cents, the the total cost of the program to you is $3,285.99: that's how much you can make at McDonald's instead of studying the five most important works in the history of Western Civilization and completely transforming your understanding of the Bible and gaining a Biblical Worldview -- plus the 99 cents enrollment fee for George Washington Coaching.
Third, the material you're going to learn is not just intellectual head knowledge. Our program is designed to change your actions, habits, character, and personality. This program motivated America's Founding Fathers to take risks like endangering their lives, their fortunes, and their sacred honor to preserve "the blessings of liberty for ourselves and our posterity." As you go through this program, you will become more and more willing to lose your business, your house, your family, your reputation, your standing in the community, and your life, and that could be costly.
Fourth, you may lose all your "rights." In our day the "Bill of Rights" means nothing. You may become the object of government surveillance. The FBI or other government intelligence agencies may open a dossier on you and members of your family. Your participation and public affiliation with an "anarchist" website may lead to IRS harassment in the form of an audit or other legal inconveniences. You may be deemed an "enemy combatant." If your job required you to take an oath or sign a statement indicating your support of the U.S. Constitution, you may lose your job because you visit "anarchist" websites. Your house or place of business may be searched and your assets "forfeited." You may become targeted for assassination. We cannot be responsible for these eventualities. You have to make the decision: will you be approved by the government, or will you be approved by God? Is your goal to please bureaucrats in Washington D.C., or to please God?
Another way to look at this, however, is to ask, "What are the costs of not enrolling in this program?"
what are the costs of remaining ordinary?
Studies show that this program will be more effective if you're invested in the program; if you have a little skin in the game; something that will motivate you to persevere in this study.
If you're homeless and using a computer in the public library, or if your money was taken from you by President Bush and given to Wall Street Executives, we'll ask our donors to create a scholarship for you. Nobody will be turned away for lack of money.